Terms of Service
A quick, jargon-free guide to working together and using images and marketing materials. It covers what most clients want to know. My full terms & conditions are the official agreement and take precedence. You can download a copy of that here.
1. You're licensing the images, not buying them
In short: You get full rights to use your photos to market the property — I keep the copyright.
Like most photographers, I hold the copyright to every image I create. What you receive is a licence: permission to use the photos for everything you need to market the listing. You never have to "own" the files to do your job — the licence covers it.
2. What your licence covers
Your licence lets you publish the images anywhere you market the listing: realestate.com.au, Domain, your agency website and social media, email campaigns, brochures, and signboards. After the property sells, you're also welcome to keep using them for "sold" and "recently sold" posts and in your own portfolio and profile — that use doesn't expire.
In short: Use your images freely to market the property — portals, your website, socials, print, signboards, and your own promotion.
3. When you'll need a new licence
Your licence is for marketing this property, this campaign. If the property is later re-listed (by you, another agent, or another agency), marketed for rent, or a new owner wants to use the photos, that's a new campaign and needs a new licence — typically half the original fee, since the images already exist. The same applies if another business involved in the property wants the images (a builder, developer, or stylist); they're welcome to license them directly from me, often at a reduced rate.
One thing that doesn't need a new licence: if an agent moves agencies, the licence simply follows whoever keeps the listing. Just let me know so my records stay accurate.
In short: Reusing the images for a different campaign — a re-list, a rental, or a new owner — needs a fresh licence, usually 50% of the original fee.
4. Editing the images
In short: Crop, resize, and add your branding freely — just don't apply filters or alter the photos in a way that misrepresents the property.
Feel free to crop, resize, and add your logo or text to suit your marketing. What I ask is that you don't run the images through filters, presets, or colour changes, and that nothing is altered in a way that could misrepresent the property. The finished look is part of what you're paying for, and accurate images keep everyone on the right side of advertising rules.
5. Images and AI
In short: Please don't feed your images into AI tools — but if you'd like virtual staging, a sky swap, or decluttering, just ask. I do that.
Your images can't be uploaded into AI tools to train models or to generate new images from them. The good news: if you're after AI-assisted enhancements like virtual staging, a blue-sky or dusk replacement, or removing clutter, those are services I provide — so you get the result you want, done properly, with any "virtually staged" labelling kept clear and compliant.
8. Payment and access to your images
In short: I invoice the agency on completion, payment is due within 7 days, and your licence stays active as long as the account is settled.
After each job I send an invoice to the agency (or to you, if you've asked), due within 7 days. Your licence to use the images is tied to payment — if an invoice is left unpaid well past its due date, I may pause the licence until it's settled, after which it switches straight back on. In practice, for clients who pay on time, this never comes up.
6. Getting your images
In short: Your edited images are ready by the end of the next business day.
Once I've shot the property, your finished, edited images are delivered via an online gallery or download link by the end of the next business day — often sooner. If your booking includes floor plans, drone, or video, I'll confirm timing for those.
7. If plans change
In short: Need to move or cancel a shoot? No problem with reasonable notice — last-minute changes may attract a small fee.
Feel free to crop, resize, and add your logo or text to suit your marketing. What I ask is that you don't run the images through filters, presets, or colour changes, and that nothing is altered in a way that could misrepresent the property. The finished look is part of what you're paying for, and accurate images keep everyone on the right side of advertising rules.